A lot of people underestimate twitter it seems. I’ve been looking at a lot of companies and how they interact with twitter and I just can’t believe it. They fall into the trap of making a twitter account and then neglecting it of anything more than a few cursory throw-away tweets. There’s no attempt made to leverage prime options for connecting with their customers. It’s a sad state of things that companies neglect such a powerful tool. It’s understandable as it was relatively new. A few years ago. But now that it’s out, and now that there are leaders in the market driving new and innovative ways to interact and leverage the website it’s just inexcusable, really.
Take for instance the twelp force I’ve talked about previously. Why aren’t more companies doing that? Why are companies like Marriott protecting there tweets? They only have 78 followers as of writing this article. They could be tweeting about deals, they could be tweeting about work they are doing. Anything would be good. But they aren’t even tweeting at all? It’s embarrassing. While they might be doing anything with twitter, doing just something isn’t ver good either. In fact, in some cases it can be more harmful than doing nothing. But like Socrates said, an unexamined life is not worth living.
What you need is an executable twitter strategy. Before you jump into the water you need to be wearing the proper gear. Jumping in with nothing at all may be fun, but it can get you in trouble- double trouble if the water is cold. You need to prepare yourself. You need to know what you are representing and how you are going to represent it. You need to understand the ins and outs of the platform. You need to have something of VALUE to tweet about. And most of all, at least to me, you need to have some kind of funny bone. The most famous or “successful” people on the web generally are pretty funny. So work on your 160 character delivery, buck-o.
Want to know more about the influencer formula, influencer marketing, and b2b influencers? Hit me up at EricB2204@gmail.com